One of the reasons for this success has been the franchise's ability to reinvent itself during its 40-year plus history.
So for their 22nd Bond film, the producers have decided to go back to the beginning to in essence re-launch what has become one of the longest running and most successful film franchises of all time. But this is the first time the official Bond franchise (the one overseen by the late Albert Broccoli's Eon Productions) has actually filmed the novel. Technically, this is the third adaptation of 'Casino Royale.' There was an Americanized TV version with Barry Nelson as Jimmy Bond in the 50s, and a spoof starring Woody Allen in the 60s. The latest Bond adventure is 'Casino Royale' (opening November 17 throughout San Diego) based on the 1953 novel in which Ian Fleming introduced 007 to readers and reboots the franchise with gritty vigor. This month Daniel Craig becomes the sixth actor to take on the role of the famous MI6 British agent.
